BlizzCon is at it again...

If there were ever a college-level course on how to create and sustain a successful gaming company, I'd imagine they'd have to devote a month (at the very least) to Blizzard's business model .

These guys are practically an institution unto themselves at this point... hence their very own August convention dedicated to all things past, present and future Blizzard; not least of which is yet another new expansion announcement to one of its flagship franchises...

I managed to quit this gaming equivalent of crack a couple months after leaving college (job searching and need for a roof over the head will do that to ya )... But I am tempted every now and again to log back in. Unfortunately as alluring as checking out the new races/classes might be, I think I'll just avoid this one altogether and hold out for the upcoming Starcraft sequel .